TEN Network & Thomas Global Media: A New Era of Licensing Amid Retail Disruptions

By Staff Writer – Atlanta, Georgia – March 2025

As the retail landscape faces one of its most turbulent periods in history, The Enrichment Network (TEN) and Thomas Global Media are forging a new path in the licensing industry, leveraging content-driven commerce to replace outdated retail-dependent models.

With over 15,000 retail locations projected to shut down in 2024, the closure of major chains like Joann Fabrics, Party City, and Big Lots has left traditional licensors scrambling to recover lost revenue streams. Meanwhile, TEN and Thomas Global Media have positioned themselves at the forefront of a licensing revolution, integrating television, direct-to-consumer sales, and data-driven retail partnerships to create a sustainable, future-proof model.

A Licensing Model Built on Media Power

Unlike traditional licensing approaches that rely heavily on retailers to distribute products, TEN is reversing the model—creating television content that fuels consumer demand and guiding audiences directly to purchase points, whether online or in stores.

As TEN prepares for its full-scale launch in April 2025, it will bring over 300 million potential viewers across Roku, Amazon Fire, Apple TV, and many other streaming platforms, making it one of the most powerful content-to-commerce platforms in the industry.

“We are no longer at the mercy of store closures or retail bankruptcies,” said a spokesperson for Thomas Global Media. “Our network allows us to build demand through entertainment, test product viability through direct-to-consumer sales, and then seamlessly integrate proven products into retail locations with confidence.”

Thomas Global Media’s Brand-Focused Streaming Channels

Expanding its reach beyond traditional licensing, Thomas Global Media is launching dedicated streaming channels built around specific brands, allowing intellectual property (IP) owners to create their own media-driven ecosystems.

These streaming channels will:

• Be broadcast worldwide across Roku, Amazon Fire, Apple TV, and additional streaming networks as well as a web basted componet.

• Feature original content designed specifically around the IP, engaging audiences and increasing brand loyalty.

• Include a web-based broadcast component, allowing for on-demand viewing through web platforms.

• Offer direct-to-consumer shopping integration, enabling viewers to purchase licensed products instantly while watching.

Through strategic partnerships, Thomas Global Media is collaborating with select IP owners to build custom streaming networks, ensuring that brands maintain control over their content, audience engagement, and sales strategies.

“This approach transforms the way brands interact with consumers,” said the spokesperson. “Instead of relying on third-party retailers or distributors, IP owners can now create an immersive content experience that fuels direct sales and retail partnerships.”

TEN’s Own Electronic Shopping Channel: A Game-Changer for Licensing

In addition to its extensive programming lineup, TEN will launch its own electronic shopping channel, providing a dedicated space for real-time product promotion. This will allow brands and licensees to:

• Drive immediate sales by routing consumers to direct-to-consumer e-commerce platforms.

• Showcase licensed products in live shopping events with instant purchase options.

• Eliminate reliance on third-party retailers by directly engaging with customers through TEN’s media platform.

“The combination of entertainment and e-commerce is the future of licensing,” said the spokesperson. “By integrating a dedicated shopping channel, we are ensuring that viewers can seamlessly transition from watching their favorite shows to purchasing featured products—without friction.”

Direct-to-Consumer Sales Validate Licensing Potential

Rather than relying on outdated guesswork and marketing hype, TEN and Thomas Global Media use real-world sales data from their direct-to-consumer sales platform to determine which licensed products have market demand before pushing them into retail.

This approach removes the financial risk for retailers, providing them with sales-backed insights on which licensed products will perform best.

“Retailers need certainty,” said the spokesperson. “We can show them concrete sales figures, proving which products have traction before they commit shelf space. This ensures they’re making informed decisions, not risky gambles.”

Retail Partnerships Still Play a Crucial Role

Although e-commerce has taken center stage, TEN has not abandoned traditional retail partnerships. Instead, it enhances them by using media-driven audience routing to send consumers directly to partner retailers that carry their products.

With millions of potential viewers, TEN can guide consumers to:

• Big-box stores that stock licensed merchandise

• Specialty retailers with exclusive product lines

• Select online marketplaces for easy purchasing

This hybrid approach ensures licensed products remain accessible through multiple channels, giving both digital and physical retailers the opportunity to thrive.

TEN’s Upcoming Full Launch in April 2025

Currently in its soft launch phase, TEN is gearing up for its full national rollout in April 2025, when it will be available to over 300 million subscribers. This milestone will amplify the reach of licensed brands, providing a content-to-commerce ecosystem that few other licensing platforms can match.

By combining:

• Entertainment-driven product demand

• Data-backed retail decisions

• Strategic audience routing to retailers

• A dedicated electronic shopping channel for immediate direct-to-consumer sales

• Brand-specific streaming networks to build IP-driven engagement

TEN and Thomas Global Media have redefined the future of licensing. As traditional licensors struggle to find footing in a collapsing retail market, TEN is proving that content-driven licensing is the future one where licensors control their own destiny and where retailers only carry products with proven demand.

For Licensing Opportunities & Retail Partnerships Contact:

John E. Thomas

Email: john@thomasglobalmedia.com

Cell/Text: 440-334-9287

Office: 404-566-8511 ext. 8